That phrase came up at Bubble Tour London, shared by Bubble’s CEO, and it perfectly captures where the market is heading.
We are in the middle of a structural shift in how software gets built.
Today’s companies are under intense pressure to:
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Ship faster
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Test ideas more cheaply
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Reduce dependency on large engineering teams
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Move from idea → prototype → feedback in days, not months
This is exactly where vibe coding fits.
Why vibe coding is exploding
With AI-assisted and no-code/low-code tools, non-developers can now:
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Spin up working prototypes in hours
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Validate business ideas before heavy investment
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Build internal tools without waiting for scarce engineering bandwidth
That capability is transformative. It lowers the cost of experimentation and dramatically shortens feedback loops.
We use vibe coding ourselves with clients for rapid experimentation, and as a thinking tool, it is incredibly powerful.
But the market is now discovering the other side of the story.
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When prototypes start pretending to be products
The problems begin when vibe-generated code grows beyond its original purpose.
What starts as a fast prototype often becomes “good enough” to keep extending. Over time:
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Logic becomes opaque
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Ownership becomes unclear
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Debugging turns into guesswork
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Small changes suddenly feel risky
At that point, velocity collapses — not because AI failed, but because nobody truly understands the system anymore.
And that’s how a new role was born:
The Vibe Coding Cleanup Specialist
The person who comes in after the fact to untangle, document, refactor, and stabilize AI-generated systems.
So… is vibe coding good or bad?
It’s neither.
Vibe coding is excellent for:
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Speed
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Exploration
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Early validation
It becomes dangerous when it is treated as production-grade engineering without structure, clarity, or ownership.
The real shift isn’t “AI vs Developers.”
That framing misses the point entirely.
The real divide is between people who understand the systems they build and those who don’t.
Understanding is the real leverage
If you can read, reason about, and modify your code:
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You move faster
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You depend less on specialists
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You scale more safely
If you can’t, you will always need a cleanup crew — human or otherwise.
The future isn’t anti-AI.
It’s AI + clarity + ownership.
Use vibe coding to move fast.
But build systems you can actually understand.
That’s how you win long-term.
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